Hey there my friend… thanks so much for stopping by.
In today’s post I have some great news and some very cool tips on how you can use Facebook advertising to generate more leads for your home-based business.
If you’ve been following my blog for a while, you may know that over the last 30 days or so, I set a goal to generate 100 leads a day through Facebook paid advertising.
The bad news is I’m not up to hundred leads a day, yet.
The good news is that I AM over 100 total. 125 to be exact!
If I can do 125 over a few weeks, then I know I can do 100 in a day.
It might just take a little bit of time..
In this post I want to share with you 13 tips for your first hundred leads on Facebook ppc.
Are you ready?
Okay let’s go.
1. Know who you’re targeting, and be specific… Problems desires.
This is probably the step that most people skip over, and yet it’s a step that affects every thing you do in all of your advertising.
It literally is the most important step.
Who are you going to be attracting into your business with Facebook?
Are they male or female?
How old are they?
Where do they live,
How much money do they make?
What books do they read?
Do they have experience in home-based business are not?
What are their biggest problems?
What do they lie awake at night thinking about?
These are some of the questions you can ask to hone in on your target market.
It’s really important that you get clear on this because everything you do from this point forward Will be with this target market in mind.
If you have not yet gone through magnetic marketing by Dan Kennedy, I recommend this product for help with clarifying your target market.
I’m not an affiliate so I don’t get paid anything for recommending this product. It’s just a really good marketing product, and it’s got a list of 27 questions you can ask yourself to hone in on who exactly your marketing to.
You can also see this blog post for more help on identifying your target market.
2 – decide which type of ad you’re going to be mastering first.
The next thing you want to do is decide what type of ad you’re going to be mastering first. There are like 11 different types of ads you can place in Facebook.
One of the things that really confused me in the beginning was the fact that there are so many options to this type of marketing.
Deciding to settle in on one particular type of strategy is really helpful in eliminating confusion and overwhelm.
The type of ad that my mentors recommend is a post-engagement ad.
There are a couple really good reasons for doing this type of advertisement on Facebook.
You’ll have the opportunity to tell a story that really connects with your target market. This allows you to speak directly to your prospect, in the form of the story, that warms them up to you.
This can be super powerful.
The other reason, you might want to consider starting with post engagement ads, is the fact that people will share your content if it’s good.
Imagine all of the people that say no to your business, automatically turning around and telling all of their friends and family about it, for you, for free.
That’s what you get with the post engagement ad when it’s done right.
There are two really critical parts of this type of an ad.
first the picture. You have to imagine people scrolling through their news feed on Facebook. You want a picture that will pop out to them and caused them to stop scrolling.
Some helpful tips for this are to, use images that are crisp and clear, and have close-ups of peoples smiling faces.
Once you catch people with your Picture, the next step is to catch them with your story.
With your story, you want to catch their attention by sharing a keyword that they will resonate with in the first line or 2 of your text.
There are two things you want to accomplish with the rest of your story.
First, you want your audience to identify with you and realize that you were in their shoes, you found a solution, and everything is better now.
You also want to share some value with them.
So you can give them a few tips for having more success in their lives.
Down at the bottom where you put your PS line is where you will give them an invitation to check out your website.
You can also invite them to private message you on Facebook.
These private messages on Facebook have already led to some great conversations and even an enrollment. (YAY!) 🙂
3. Set up your lead capture page with your thank you page.
-Include at least one variation for split testing.
For simplicity sake, I recommend having one capture page and one landing page.
You’ll want to have also one variation to your capture page, so that you can be splitting the traffic back-and-forth between the two pages to find out which one is the best.
This is really important because the higher you can get your capture page to convert the lower your lead cost.
If you’re split testing overtime, you’re going to be constantly lowering your cost per lead.
So the longer you do it, the less expensive it gets.
One thing to remember on split testing, is that it takes a decent amount of people to a page, to really know if one capture pages performing better than another.
My friend Mike, had one capture page that was beating the other with hundred visitors, but then when he got up to 400 visitors, the other page ended up winning.
This tells me that 1 hundred visitors is not enough to get a good idea.
400 to 1000 is a better range for getting a more accurate idea as to which capture page is converting better.
For this reason, it might be smart to two pages at a time. That way you can get to a winner faster then you could if you were testing three or more.
4. Install the tracking code.
The next part that confused me and seems to confuse a lot of people, is installing your tracking code.
You only have to do this once thank goodness.
Facebook will give you a piece of code, that you install on your capture page.
You’ll then install the same piece of code with one slight variation on your landing page.
Once this is done, you can place millions of different ads, and Facebook will keep track of all of your clicks, cost per click, and lead costs.
If you have it set up wrong like I did in the beginning, you’ll have no idea how many leads are getting or how much they’re costing you.
That could be a disaster.
So you want to make sure this is set up right.
5. Set up a custom stats report
The next thing you want to do, is set up a custom statistics report in your ads manager.
Facebook is automatically going to show you some numbers on how your ads are performing.
The problem is some of these numbers might be completely irrelevant to your business into what you want to know about your advertising.
For instance, they will tell you what your cost per like or comment is…
Really, we don’t care about that in home business world.
We want to know how much our leads are costing us.
So what you can do, is set up a custom report, that shows you the numbers that you care about.
You can select the statistics that you want to pay attention to and have this report show up for you every time you login.
Here’s what I’ve got on mine.
Reach – The Number of people who have seen your ad.
Budget – My daily spending budget.
Amount spent – Total I’ve spent so far on that particular ad.
CPC – Cost per click. How much I’m paying to get a facebook visitor off my ad and onto my capture page. Right now I’m shooting for under $1 and I know I can get it WAY less than that over time. I’ve paid $1 per click for WORHTLESS traffic in the past so I figure $1 per click for a real visitor from facebook, who has read my story all the way through – and hopefully if I’m doing things right, is targeted – That sounds like a pretty good deal to me.
Unique click through ratio – Out of every 100 people who see your ad – what percentage are interacting with it. My mentor says to have this be at no less than 3%. The better your click through ratio – the more people facebook will show your ad to and the less you’ll pay. Great picture and relevant intro to story are what affects this number.
Frequency – the average number of times each person has seen my ad. If this gets to 3 or more – stop the ad.
Amount spent today – pretty self explanatory.
Lead – The number of leads from this ad.
Cost per lead – pretty self explanatory.. 🙂 In home business, shoot for under $3 per lead (per my mentor)
Purchases – The last column is not 100% necessary but it’s the number of people who have joined from that ad. To track purchases, you need access to the page people see after they fill out the join page and click submit… You install your facebook code (with the little purchase code line) on that page.
6. Establish a budget
One of my Facebook PPC mentors says, “scared money does not attract wealth”.
Set up a daily budget that you can use for Facebook advertising, that you can afford to lose.
If you’re so stressed out about what you’re spending, you’re not going to be able to think clearheaded enough, to be able to monitor your ads, and make them better overtime.
I literally devoured a Facebook PPC course over three times… And still there are things that I only can learn as I’m taking action.
So matter how much you study, I think it’s important to realize, that this is a skill that must be mastered with action and time.
My mentors tell me that with as little as $10 per day, you can begin to see great results with your Facebook advertising.
7. Select keywords to target.
So the way of advertising on Facebook works, is that you select an interest to show your advertisement to.
If you’re looking for people who are in network marketing, you can target people who have liked, MLM company pages, big industry leader pages, or maybe even product pages related to network marketing.
These are your keywords.
you can also find more keywords by playing around with the audience insights tool on Facebook.
8. Set up your campaign
Now it’s time to set up your first campaign.
Your campaign is like a bucket that holds all of your ads.
Sort of like a way to organize what’s going on in your ads account.
There’s probably no right way to do this, and it’s based on a lot of preference.
Here are two logical ways that made sense to me.
First, you can set your campaign up by keyword.
And then all of the ads for that keyword can be inside the ad sets part of that campaign.
The second way, is to have your campaign be specific to the post that you made on Facebook that you’re going to be driving traffic to.
Then inside that bucket you can have lots of ads targeting lots of different keywords and different markets.
I tried both ways, and I settled on the second.
For me it was preferential, because I seemed to be able to see more data in one spot, versus having to login and log out of the bunch of different campaigns.
9. Place your ads, each with a small budget – between 2.50 to 5 dollars per day.
According to my mentors, each ad should be no more than $2.50 to $5 per day.
You don’t want to spend a lot of money on losing ads.
This is why it’s important to set a small budget in the beginning for each ad.
I’m told that the 80/20 rule applies with these ads.
Meaning 20% will be great ads with acceptable cost, and 80% will be losers.
Hence the need to keep your budget low for each new ad.
10. Segment your ads, meaning, be sure to target men separately from women, and mobile separately from desktop.
My mentors told me that there can be big differences in cost for men versus women, and desktop versus mobile.
So far, i’ve found this to be true.
So make sure that you separate those ads.
11. Be aware of advanced targeting features
There’re all sorts of different options you can utilize when placing ads.
You can target people buy income range.
You can target people by college degrees.
You can even target people based on what they’ve purchased in the past.
There’s tons of different ways you can segment your marketing to hone in on different groups of people.
You want to play with this overtime.
12. Have a strategy for analyzing statistics and making adjustments to your ads.
So getting the adds up is just the first part of the process.
The next part is knowing how to analyze what’s happening after the ads are running.
I’m sure there are lots of different strategies for doing this.
An easy one to start off with, was given to me by my mentors.
They said, $2.50 a day per ad for three days.
If you’re paying more then three or four dollars per lead, (especially in the home business niche ), stop the ad.
Less than three dollars per lead is a good range to shoot for for home business leads.
So when you find ads that are producing in that range or less, you can keep them running, or even increase the budget a little bit.
13. Be in it for the long-haul.
The last tip that I’ll share with you is that, while placing ads on Facebook certainly isn’t rocket science, it definitely is a skill, that most likely will not be mastered overnight or in a week.
Learning to do this effectively will definitely take some time.
Be committed to the process.
Know that the rewards are worth it.
One of my team members is signing up 20 to 30 people a day into our business using these ads.
For me, taking the time to learn how to do this is definitely worth it because I can see the payoff down the road.
So those are my 13 tips for generating home business leads with Facebook ads.
Hope you enjoyed them and let me know if you have any questions down below.