The other night my son Kayden and I read about a true story from 1919.
Back in those days, molasses was being converted into alchohol and used as a key ingredient for bombs in World War I.
1 company constructed a massive steel container in a small Boston town and filled it with molasses.
Almost instantly the structure begain to leak, pouring molasses down the sides.
I was recently on a website that offered to give me something.
The offer was appealing so I opted in, only to discover that a purchase was required to get the thing that was offered.
I logged into my email inbox to see not 1, but 3 different emails from this website.
I opened 1, didn’t read a word, scanned to the bottom and unsubscribed.
Although there are many ancillary purposes and benefits to business, the primary mark persists like an eternal constant.
To serve customers.
In network marketing & similar types of home businesses, this can easily get lost in the noise.
Maybe this can be partially justified with the argument that some of our “customers” come to us with the desire to build an income.
As you’re bringing your products & services to market, it can be tempting to look at all the wrong data to gauge your impact.
“If I’m making money, I’m having a positive impact”, says the idealist entrepreneur.
Bernie Madoff pulled in a cool 18 billion with the largest financial fraud in US History.