One of the biggest mistakes people make when deciding to bring their business online,
…is not choosing an attractive domain that will attract in boat loads of leads, prospects, sales & new business partners.
Follow these 4 tips and you’ll be golden.
How To Pick A Domain Name – Killer Tip #1 – Use Your Name
When all else fails, go with your own name.
Legendary advertiser Claude C Hopkins, points out in his book, “My Life In Advertising”,
“An individuals name is usually better than a coined name on a product. And far better than a trademark.”
He goes on to state that people would rather do business with an individual personality than a “Soulless corporation”.
This is especially true in home business where people are looking for the right mentor to partner with.
It’s also very important to consider when choosing a domain name for your personal blog.
Going with your own name, branding yourself as someone special that others want to do business with, is a can’t lose proposition.
Unless of course your name is long, hard to spell & hard to remember.
If this is the case it’s in violation of killer ‘how to pick a domain tip‘ #2.
How To Pick A Domain Name – Killer Tip #2 – Make it short, memorable & easy to spell
One of the coolest things about blogging & online marketing is the fact that, if you provide good value, people will want to come back and get more good stuff from you.
They can only do this if they remember your domain name.
Keeping it short & memorable can help with this.
If your given name is long & hard to spell, consider using some sort of alternative version.
For example, if your name is Inigo Festido Jesus Jose Montoya, you could use…
www.WorkWithInigo.com or something like that. 🙂
You get the point.
How To Pick A Domain Name – Killer Tip #3 – Remember Your Target Market
If you’re picking a domain for something other than your blog, say like a lead capture page, you really want to keep your target market in mind and choose something that will be appealing to them.
For example, when I began marketing my business online back in 2009, I wanted to attract network marketers.
So, I chose the name www.MLMInternetExplosion.com.
Later on, I switched over to www.OnlineRecruitingSecrets.com
You see how both of those domains speak specifically to my target market of other network marketers while offering them an idea that’s very appealing?
You wanna do something like that.
How To Pick A Domain Name – Killer Tip #4 – Include A Benefit In Your Domain Name
The above 2 examples…
www.MLMInternetExplosion.com and www.OnlineRecruitingSecrets.com
…are good examples.
The first implies the benefit of an exploding downline through the application of Internet MLM Strategies.
The other implies the the benefit of learning how to sponsor online.
You want to think of who you’re marketing to, and include their most sought after, desire in your marketing.
Most recently, I’ve been using the name www.PipelineMoney.com because, let’s face it…
Who doesn’t want Pipeline Money? 🙂
This includes Networkers and leaves room for people outside the networking profession.
How To Pick A Domain Name – Killer Tip #5 – Use Curiosity In Your Domain Name
One of the most powerful human triggers known to man, is curiosity.
If you can arouse your prospects curiosity – and pique his/her interest to want to know more about what you have to offer, you’ve hit the marketing jackpot.
One super SIMPLE way to do this, is to throw the word “Secrets” inside your domain name.
Example – www.OnlineRecruitingSecrets.com
People ALL want to know ‘the secret’ so use this to your advantage in your marketing.
KILLER Bonus Tip
Well 2 actually. 🙂
First, brainstorm a list of domains before you go and buy one.
Second, be aware of discount codes.
You can google Godaddy Coupons and find deals to buy domains names for just a couple bucks.
Did this article help? Have you used these tips or any others I missed? Would love to hear below.