It seems that nearly every strategy for growing your business brings with it a unique set of both pros and cons.
The upside of buying leads is, it’s fast & easy.
The downside?
It doesn’t seem to work that well.
Shortcuts are always easier, but they never seem to work as well as taking the longer more worthwhile route.
Theft is quick.
Becoming valuable so you can bring value to the market, not so fast in the beginning but safer and more sustainable over the long haul.
Learning to ask the right questions can help you to avoid the deception of being persuaded by the wrong “pros”.
Will this be fast and easy?
Or…
Will this be worthwhile and worth it over the long haul.
2 different questions that lead to decisions with very different outcomes.