Gathering customers & sponsoring new team members does not have to be complicated.
For a 3 – 4 day period at the first of this month, I put forth a small burst of invites to something unique I’d run into.
Here is a screenshot of the company leaderboard back office from this morning.
Here’s how I did it.
- First, have a good offer.
When you have something to share that people intuitively know they want and need, less salesmanship is required.
On this particular project, the offer is something that requires no education (most people already use something similar and love it), it requires no behavior change (as stated before, most people already use it), and the thing I was sharing is lower cost than most people are already paying for a similar service.
It’s an attractive offer.
- Second, Invite people you’re connected to in a simple and attractive way.
For these 10 enrollments, I focused on sending chat invites on Facebook. Here was the messaging I used.
“Hey [INSERT FIRSTNAME]!! Hope all is well. hey Something came across my desk a couple days ago that has really piqued my interest and caught my attention. Never seen anything quite like it in the Networking space. I’m sharing it with a few friends. Are you, by chance, open to taking a peek?”
For non networkers…
“Hey[INSERT FIRSTNAME]! Hope all is well. Something came across my desk a couple days ago that has really piqued my interest and caught my attention. I’m sharing it with a few friends. Are you open to taking a peek?”
For a better and faster response rate, send messages to your connections that the chat box shows are live on Facebook at the time of the invite. This is easiest to see via the facebook phone app.
- Third, send some info that gets them the details in a simple, attractive, and truthful way.
I noticed that the experienced business builders especially, seemed to be grateful that I got them the info quickly without having them watch a 45 minute presentation.
In addition, when people would ask me “What’s the catch?” – I would tell them the 2 big drawbacks I saw, being totally honest and transparent.
Telling them the truth did not seem to hamper the enrollment at all, if anything I think it helped.
Dan Kennedy calls this “The Damaging Admission”.
If something seems too good to be true, many will assume it is and just steer clear and so admitting a fault with your product or service can be helpful in making your attractive offer feel more real to your prospect.
And finally, I did very little follow up. I focused on getting the invites out, and getting the info to the ones who were open. Then, I worked with the people who expressed interest and gave the join link to the one’s who asked for it.
Hope these tips can help you with whatever your promoting. 🙂