In the book Tribes, Seth Godin recommends many things that can strengthen your movement.
One of those things is to publish a manifesto.
A document outlining the soul of your tribe.
A flag on a pole your group can wave as they ride into battle, together.
Where are you going?
What do you believe?
What makes you different?
These are some questions you can answer in your manifesto.
I think deep down, we all want to be a with a group of people who are going somewhere special and doing something great, together.
Whether you’re starting a movement yourself or finding one you align with to contribute your leadership to, the manifesto can be a great place to start.