How to use words in ways that attract more leads, sales, customers and long term business partners.
The same message, plastered everywhere.
Parrot syndrome.
Everyone repeating the same thing, over and over again in the marketplace.
It creates a phenomena called ‘ad blindness’, which means people begin to become blind to the message because they’ve seen it before so many times.
The solution?
Yesterday I saw person A endeavoring to refute statements put forth by person B by insulting person B, rather than addressing the substance of what person B had asserted.
And many fell for it.
It happens all the time.
Bad logic.
If a liar tells the truth, the truth does not become a lie.
In the case of truth, the message is not dependent on the messenger.
Have you ever had that friend, who connects with you every so often, that when they do, you know the real reason their connecting is to sell you on their latest venture?
Or how about that book, that on every other page has a pitch for an event, or some thread of hidden agenda that continues to pop up throughout the content?