How to use words in ways that attract more leads, sales, customers and long term business partners.
It seems we need both repetition and originality in our message.
Repetition builds culture, as consistency builds trust.
Additionally, just as no one is inventing new antiques, it’s not likely anyone is coming along with new principles or laws of success.
This seems to makes repetition a necessity.
‘Authenticity‘ is a buzzword we all seem to throw around as an ideal to aspire to, but what the heck is it?
Voltaire said, “If you wish to converse with me, define your terms.”
Some say ‘authenticity is to just be what you are, period.’
The problem with this definition is that it doesn’t take into account anyone but yourself.
Have you ever wanted someone to do something that they did not want to do? Ever tried things that didn't work, like forcing, arguing etc? These 2 strategies, combined together - worked MAGIC with my 9 year old. You may wanna check em out on this blog post.