Paul Hutchings
Paul Hutchings

A Customer Quit Over AI. Here's the Problem With Opting Out.

October 23, 2026 by Paul Hutchings

A customer told me he was quitting the business, and his reason caught me off guard. I respect him for it. I just don't think what he's hoping for is possible anymore.

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The Biggest Mistake Home Business Owners Make With AI

October 22, 2026 by Paul Hutchings

"I already have ChatGPT. Why would I need AI tools someone else built?" It's a fair question. Here's my honest answer, and the mistake I see new home business owners make with AI.

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The Closet Shelf I Called My Library: The Art of Exceptional Reading

October 20, 2026 by Paul Hutchings

A coworker's CD set, a stack of thrift-store books and one closet shelf in a single-wide trailer. Here's how I learned to read the exceptional way, and the top 10 books I'd hand you first.

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A $100K Miss, 18 Months of Rebuilding, and the Comment That Made It All Worth It

October 19, 2026 by Paul Hutchings

After a $100K miss and 18 months of rebuilding, we finally finished the piece we'd wanted for years. Here's the full reveal, and the comment that told me it was working.

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The Pair of Glasses That Changed My Life: What a Paradigm Really Is

October 16, 2026 by Paul Hutchings

One page in a worn recliner in a 1984 single-wide changed what I could see. Here's what a paradigm really is, and how to start upgrading yours.

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The Pistachio Lesson

October 15, 2026 by Paul Hutchings

For years I felt a pile of empty pistachio shells was trying to tell me something about people. This week, Stephen Covey finally gave me the words for it.

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The Forgotten Lesson

October 14, 2026 by Paul Hutchings

I reopened a book I'd read ten years ago and found a lesson I had completely missed the first time. It took a breakfast with my son, and one question, to see it.

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Character Ethic vs. Personality Ethic: Being Real vs. Looking Good

October 13, 2026 by Paul Hutchings

Stephen Covey found that success writing changed direction about 150 years in. That shift says a lot about the kind of change that actually lasts.

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The Magic of Vertical Marketing Integration

October 11, 2026 by Paul Hutchings

One sentence to my A.I. chat agent, and my newsletter became a blog post with titles, images and an opt-in form, in seconds. Here's what vertical marketing integration means and why I think serious marketers should pay attention.

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The Half Million Dollar Mattress

October 7, 2026 by Paul Hutchings

My wife and I went bed shopping and stumbled onto a $500,000 mattress. The store owner then made a big sale with zero pressure, and here are the 4 things he did right.

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