Attraction Marketing

In home business, especially online, attraction marketing is a word that’s often tossed around and in many cases, very misunderstood.

The phrase originally came from Dan Kennedy, a direct response marketing expert.

Mike Dillard studied from Mr. Kennedy and introduced the term to the network marketing profession via his popular ebook, Magnetic Sponsoring.

The idea is that you can generate a high volume of leads, combine that with a magnetic sales message, and wallah, customers and distributors come running to you, credit card in hand, ready to buy.

Attraction marketing is praised as some magic button to push that makes life easy while removing the necessity of work, prospecting, relationship building & any sort of “old school” effort.

Courses are sold on the topic and many buy because, of course, it’s an attractive idea.

Here’s my perspective.

Attraction marketing is something you do, more so than it is something you teach.

It’s something that happens as a result of what you’ve done, what you do and who you are than it is the byproduct of purchasing some course or ebook.

Real leaders know that promoting easy buttons, might be a great way to sell easy buttons, but it’s not the best way to help people learn to do what they need to do in order to have success long term.

If your dream is to build a real income from home, and you’ve not yet had much success, you might not have the luxury of telling yourself,

“I would never do that because I’m an attraction marketer.”

If you’re just getting started, and serious about winning your freedom, it’s better to have a whatever it takes mentality.

Facebook chatting?

Connecting with people on the phone?

Learning to actually have a conversation with people so you can find out if you can serve them with your products or business.

“I would never do that, those things are old school, I’m going to wait until people come to me ready to buy.”

Fine.

You just might be waiting a long time.

Attraction marketing does happen for leaders.

But leaders are leaders because usually, they’re willing to do whatever it takes, without condemning acts of service as being “beneath them.”