Trust But Verify

In home business, it seems. people throw ridiculous claims around all over the place.

What effect do you think that has on prospects?

Here's what it does to me.

When I hear someone make a claim, especially someone I don't know, I wonder if it's true or not.

Sometimes I even say to myself, 'yeah right.'

Odds are, that's what most of our prospects are thinking.

They want results so sharing results is a powerful form of influence.

Proving to them that you've achieved a result by showing them evidence, is a golden way to get their attention and establish credibility.

And for many, that's what it takes to actually start to gain their trust.

If you can do this in a way that also teaches them and adds value to their life, even better.

That's what I tried to do on this new proof page I put on my blog.

Ronald Reagan made the Russian Proverb "Trust But Verify" famous in the 80's.

In home business, it seems to work more like…

Verify, then trust.