Paul Hutchings
Paul Hutchings
2 Step Video Intro Formula

2 Step Video Intro Formula

June 23, 2018by Paul Hutchings

Have you ever thought about creating videos to attract more leads & build relationships with your prospects so you can make more sales?

Would you like to know a simple way of getting more people to watch those videos so you can achieve these goals?

If so, this post is for you.

I learned from a mentor a long time ago that the #1 thing you want to do in any type of communication is capture attention.

Imagine reaching your hands through the camera, grabbing your viewer with both hands, & giving a slight shake as you say “Hey, this is for you!”

That’s capture attention.

Here’s a simple way to do that.

Step 1 – Ask a question that targets the person your video is for.

  • Have you ever
    • thought about,
    • wanted to,
    • felt this way,
    • had this problem… ?

Step 2 – let them know that in this video, you’re going to give them some benefits relating to the question you asked above.

  • In this video, I’m going to share with you (Insert question related benefit).

This is a great way to hook the right people into your videos and any other communication strategy you might be utilizing.

For a real-life example, see the first three lines of this blog post. 🙂

Paul Hutchings
Paul Hutchings
Happily married for 20 years. 4 sons. Started my first home biz in 2005. Love music, reading, fitness & helping others win FREEEDOM! Also co-founded The Home Business Academy.

I love working from home. 😀

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