Oh you have kid’s? Me too!
Oh you like real estate investing? Me too!
Oh you were in that company? Me too!
The Goal: You want the other person to say “He/she is like me.”
We have this in common.
We are the same.
Imagine sitting across the table from someone.
You see the view from your direction, they see the view from the opposite direction.
Relating to another person puts you on the same side of the table so you both see the same view.
You’re on common ground.
In a phone call you ask questions, listen & look for things you can relate to.
On a Facebook chat, go see their profile, view their wall, look in the about me section, check out the books they like and the movies they like.
Odds are you can find something to get on common ground with.
When this happens, instant connection.
(or rapport or friendship or whatever you want to call the magic sauce that makes 2 people feel good with each other.)
In a sales video or webinar be sure to share things about your personal story with the idea that the more interesting items you can include, the better the chance of someone hearing something they can relate to.
In fact, that might not be a bad filter to put your content through when piecing together your presentations.
Is this something people can relate to?
This is why failure to success stories are so universally admired.
We’ve all experienced failure and most of us want success so, we can relate – right?
One other aspect of this seems to be the deep human need we all have to feel understood.
When you relate with someone you’re helping them realize “Wow, this person understands me. They get me.”
You feel me? 🙂
Relating, an important step in building rapport.