Sometimes it's what you say that makes a difference.
And other times, it's what you don't say – that does.
If you want people to produce, you can tell them to make sales which is good,
…or you can show them which may be better.
I suppose it's like T Harv Eker says in Secrets of The Millionaire Mind…
Instead of having the either/or mentality, he says, wealthy people choose to use the word and or "I'll take both."
Saying it and doing it.
That's probably the best route.