This last Saturday, Corene, the kid’s I headed to a local museum for national museum day.
It was pretty cool.
We got to play dress-up…
and even learn a few things for example – did you know that science fiction writer HG Wells predicted many of today’s technology like…
- The Internet
- Phones
- Television
- Genetic engineering?
Makes you wonder what science fiction stories today will become science fact tomorrow.
In any case – let’s get to the marketing lesson.
Before we went to the museum, my wife Corene told me she had 2 $20 gift certificates we had to go spend at camping world.
When I asked her where she got them, she told me that camping world was giving them away to anyone who wanted them to celebrate their business anniversary.
What’s the catch? I wondered.
No catch. Take in the $20 certificates, use them to buy whatever you want. Walk out of the store without spending a single penny.
Wow. Sounds like free money.
One of my old millionaire mentors told me to be sure and develop ‘The Marketer’s Eye.’
This is simply where you pay attention to advertisements and marketing strategies being employed all around you.
It’s a great way to learn new ideas you can apply to your business and even to reinforce things you already know.
Case in point: Camping World’s strategy of giving away FREE $20 bills is a great example of the irresistible offer.
Giving someone something so appealing they find themselves almost powerless to refrain from taking you up on their offer.
How do you get someone to drive 30 miles, and go into a store that perhaps they had no interest in going to?
You give them a very good reason to do so.
This last weekend my partner and I sponsored over 10 new customers into our business in one day.
Part of how we did it – was structuring an irresistible offer.
So here are some great questions to ask yourself.
What are you selling?
What product or service are you offering?
Is the thing your bringing to market irresistible?
You have to be careful here, not to fool yourself.
We tend to fall in love with our own decisions and conclude that the thing we bring to market is the most amazing thing in the world.
But do your prospects see it that way?
What can you add to your product or service to make it even more irresistible?
Bonus pieces of training?
Personal coaching?
Maybe even outline what you have so that you showcase the value in better ways.
My friend Joe owns a nutritional company and they give away a free sample of their meal replacement shake. (I’m a big fan of this product by the way.)
Free samples are a GREAT way to lower or eliminate the risk for your prospect so they will feel comfortable moving forward.
Long story short, business and sales become much easier when you give your prospect plenty of reasons why doing business with you and buying your thing seems like the only logical thing to do.
Thanks for the great example Camping World!
And thanks also for the Gorilla tape and super glue too. 🙂