How to use words in ways that attract more leads, sales, customers and long term business partners.
We all seem to have our own view of the way things, people and business should operate. It can be tempting to run around sounding alarms & raising awareness for danger zones. When someone is in a business, that’s different from yours, pointing out the flaws can seem like a shortcut for helping others see …
It seems we need both repetition and originality in our message. Repetition builds culture, as consistency builds trust. Additionally, just as no one is inventing new antiques, it’s not likely anyone is coming along with new principles or laws of success. This seems to makes repetition a necessity. All this in consideration, if you say …
‘Authenticity‘ is a buzzword we all seem to throw around as an ideal to aspire to, but what the heck is it? Voltaire said, “If you wish to converse with me, define your terms.” Some say ‘authenticity is to just be what you are, period.’ The problem with this definition is that it doesn’t take …