Tips on gathering customers, distributors, reps, affiliate partners, upselling, retention and consistent predictable sales for long term success in home business / direct sales.
Ads & automation can be great amplifiers, but they’re terrible replacements. People run into problems when they look to ads, tools & automation as a replacement for skills & work. Why automate or increase exposure to something that’s not working? First, learn & refine a set of skills through effort. Then, when you and your …
You’re in the drive through line at a fast food restaurant, you place your order & a digital voice comes through the machine asking, “Would you like a cookie with that?” You say yes, or no, move on with your order & probably come back to visit the restaurant again another day. When done right, …
I used to think blogging was hard. Now I know, it’s easy. First, understand why. Second, remember they can be short. Third, realize you don’t have to be Shakespeare. Let me ask you a question. Throughout your entire day, was there just 1 thing you experienced that another human being could get value from? Something …
Yesterday I had 1 person comment on a blog post. I had zero facebook likes or comments. I sponsored 2 customers. In business, it’s easy to spend time on things that seem to matter. Maybe better to focus on the one’s that actually do.
I recently learned in The Marketing Seminar, with Seth Godin, that marketing is change. When I decided to buy my first online marketing training product back in 2009, I was sitting on the floor of a tiny bedroom with brown carpet and brown paneled walls, in a 1984 single wide trailer-house. I remember the moment …
…but they love to buy. Guy walks into the electronics store looking for a new TV. The sales person comes up and asks, “Can I help you?” “Nope, just looking says the man.” Wait, what? That’s because, people love to buy, but hate to be sold. If you can create an environment in your marketing …
If I took the time to tell you about every, Compensation plan change I’ve been through Customer killing product goof up I’ve witnessed Or income destroying decision that’s been made by company leadership over the years This would not be a brief post. One way I’ve chosen to insulate myself from some of these negative …
Marketing changed my life. It’s when I made the shift from asking just friends & family, to effectively asking ‘strangers’ to buy by products & join my business. For me, a big part of the shift was turning those strangers into friends through the marketing process. But what is marketing anyway? 2 of the best …
Top Of Mind Awareness T.O.M.A Long content, short content. Great content, average content. What can beat them all? Consistent content. The power of the drip. The power of staying in front of your audience. Day by day. Email by email. Post by post. Small but powerful, like a drop of water boring a crevice into …
The same message, plastered everywhere. Parrot syndrome. Everyone repeating the same thing, over and over again in the marketplace. It creates a phenomena called ‘ad blindness’, which means people begin to become blind to the message because they’ve seen it before so many times. The solution? Be different, be unique, be yourself. Find your own …
Yesterday I saw person A endeavoring to refute statements put forth by person B by insulting person B, rather than addressing the substance of what person B had asserted. And many fell for it. It happens all the time. Bad logic. If a liar tells the truth, the truth does not become a lie. In the case …