3 Magic Words

I recently learned in The Marketing Seminar, with Seth Godin, that marketing is change. 

When I decided to buy my first online marketing training product back in 2009, I was sitting on the floor of a tiny bedroom with brown carpet and brown paneled walls, in a 1984 single wide trailer-house.

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I remember the moment vividly.

When I pulled out my credit card and filled out the form, a few thoughts were floating around in my head.

  • If I could change from contact lists, referrals and hotel presentations to steady, targeted warm online leads delivered to my inbox each and every day
  • I could change from struggling to find people to show my business to – to a state of having an abundance of people to show my business to  which meant
  • I could change from sponsoring a few to sponsoring a lot which could
  • change my business from earning little to nothing to earning enough to support my family

and so on…

So did I buy an online marketing training product?

Or did I buy the change I perceived the product could produce in my life?

3 magic words I learned from Frank Kern can help us always communicate the changes our products & services can make for the people we intend to serve.

“So you can.”

You basically say what the thing is, then insert the words ‘So you can’ and follow up with the change (or benefit) your prospect desires.

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See how that works?

So you can…

3 magic words for effectively communicating change.


Thanks for stopping by and whatever you do, always go for your dreams,


Paul Hutchings

Paul Hutchings

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