Last week I watched a video training from a guy I’ll call the most famous internet marketer, you’ve probably never heard of.
(Or maybe you have).
Mr. Rich Schefren has coached some of the biggest names in online marketing, including the President of the internet himself, Frank Kern.
In this video, I picked up several golden nuggets, one of them was this realization.
Frank Kern wrote in his book, 'Convert, The Simple Little Formula That Sold 70 Million Dollars Worth of Products & Services Online' that there are only 2 reasons people don't buy from you.
1. They don't want what you're selling
2. They don't trust you
Put a "Dr." in front of a person's name, give them a white coat & all of a sudden most people will believe anything they say.
Strange but true.
One way to employ this principle in marketing, is to show proof of results like I mentioned on this post, the other day.