Put a "Dr." in front of a person's name, give them a white coat & all of a sudden most people will believe anything they say.
Strange but true.
One way to employ this principle in marketing, is to show proof of results like I mentioned on this post, the other day.
Another, is to write a book so you can call yourself an author.
Frank Kern in his book Convert, says that your book can be garbage and the fact that you've written a book, will still help you in gaining authority & credibility in your marketing.
Weird right?
Writing a book can seem like a daunting task at first but here's an interesting way to get it done easier than you might think.
I've been writing a daily short post since the end of November and I can almost guarantee I've got plenty of content to put a book or 2 together from what I've already written.
Not only that, but one of my subscribers – friend & awesome Freedom Crusader Brian K Wright, publisher of Success Profiles Magazine and founder of Success Profiles Radio, has asked me to author 2 articles for his magazine.
One of my articles was featured on page 40 here of his March Edition.
I'm guessing this helps with my authority and credibility. (WAHOOO —-> Thanks Brian!) 😉
Bottom line, if I can do it, maybe you can too.
Authorship – a fast track to authority marketing.