Good Marketing

Seth Godin wrote in his blog post today that entrepreneurship is about,

‘Solving problems in a way you can be proud of.’

It helped me to remember some key insights.

First a key question,

  • Which problems, specifically are you attempting to solve with your product or service?

There are lots of problems in the world and it’s tempting to try to solve all of them.

This may not be the best strategy. read more