Fulfillment Is Good Business

Have you ever wondered why big advertising platforms such as Facebook and Google have, what seem to be, anti-network marketing policies in place?

I was just placing an ad this morning and read in Facebook’s terms that the platform is not to be used for get rich quick and/or network marketing ads.

The first tendency is to shake the fist mightily in the air and curse the evil powers that be, right?

I get it. I’ve been in the fist shaking camp myself.

Here’s what I’ve learned.

Facebook and Google are in business, and they understand the cardinal rule to good business.

Fulfillment.

The more customers are fulfilled, the more they will continue to use whatever product or service is being offered.

A couple weeks ago I ordered some razors from Dollar shave club.

A few minutes ago I was shaving with those razors. A sense of fulfillment swept over me.

The company told me what I could get from them, I got it, and it delivered on the promise.

Here’s where network marketing has historically fallen short.

The other day on Facebook someone sent out a mass invite to attend an event… “How to Make $10K Per Month in The Next 90 Days.”

Here’s the rub.

There are way too many variables at play for this person to ever be able to deliver on that promise in any consistent way.

What does that leave?

Many, many unfulfilled customers.

Bad business, right?

So instead of shaking our fists at society and/or the online advertising giants, maybe we would be more well served to ask ourselves…

“How am I fulfilling on the promises and claims I make to my prospects and customers?”

“Would I be better served to under promise and over deliver versus the other way around?”

Not only can these questions lead us to more successful advertising campaigns, they can also lead us to more fulfilling lives and long lasting businesses.