Goodbye Valued Subscriber

If you’re building an email list so you can share your most treasured nuggets of wisdom,

Impact lives, and yes of course, recruit & make sales,

You’ll notice that no matter how great your value is, people will still unsubscribe.

This has affected me in 2 different ways over the years.

First, it used to make me sad and self conscious.

Was it something I said, or wrote?

Am I emailing too much?

Nowadays, when someone chooses to unsubscribe – I have a different response.

If my messages don’t help them enough to keep them, why would I want them to stay?

If they don’t value my heartfelt intentions, could I ever help them?

If they don’t appreciate my words, would they ever buy or join?

And so for those, I smile and say..

Good bye valued subscriber.

Thanks for coming, I hope you find what you’re looking for, I still have others to serve. 🙂