Goodwill & Rapport

I once learned from a multi million dollar earner in the home business space of something called “The Invisible Bank Account.”

He said the amount of dollars you have in your physical bank is directly related to the amount of goodwill you’ve deposited in your invisible bank.

Goodwill: Friendly, helpful or cooperative feelings or attitude towards another, without expectation of monetary reward.

If people feel you’re being nice to them to get something in return, goodwill is absent.

If people feel you’re genuinely wishing them well with a sincere desire to help, goodwill is present.

Here are 4 ways goodwill can show up in a home business or prospecting relationship.

• Simple Verbal expressions of goodwill.

When starting off a conversation you can say something like “Hey Joe, I hope you’re having an awesome day!”

• Gratitude

If someone spends some time chatting with you, tell them “Thank you so much for taking some time with me today.”

• Sharing resources and/or connections

I remember the day when my recruiting shifted and my results increased dramatically.

I told myself, “Instead of entering prospecting conversations with the intention of making a sale, I’ll make my goal to see if I can be of service instead. If I can share an idea, book or resource with someone that can help them get closer to their goals, I’ll consider that interaction a success whether I make a sale or not.”

Funny thing, my sales increased.

It seems that expressing goodwill through well wishes, gratitude and the sharing of valuable resources with your prospects can build rapport and lead to more sales.

Maybe kindness really is profitable.