‘People don’t care about the plane, they care about the destination.’
I listened to a podcast interview with a gal who’s sold over 40 million dollars online.
She said when you’re structuring your offer, (Or selling something) it’s important to remember to spend 90% of your time talking about the result the client will receive, and only 10% of the time on how you’re going to help them receive it.
Sort of like features & benefits.
After talking to thousands of people, 1 on 1, over my years in home business, I’ve learned that it’s rarely a case of someone wanting more money.
Money is the surface level desire but underneath that surface, there’s something important people want to do with that money.
- Fire the boss
- Get out of debt
- Travel
- Set the kid’s up for the future
Money is the plane, the dream is the destination.