The Plane Vs. The Destination

‘People don’t care about the plane, they care about the destination.’

I listened to a podcast interview with a gal who’s sold over 40 million dollars online.

She said when you’re structuring your offer, (Or selling something) it’s important to remember to spend 90% of your time talking about the result the client will receive, and only 10% of the time on how you’re going to help them receive it.

Sort of like features & benefits.

After talking to thousands of people, 1 on 1, over my years in home business, I’ve learned that it’s rarely a case of someone wanting more money.

Money is the surface level desire but underneath that surface, there’s something important people want to do with that money.

• Fire the boss
• Get out of debt
• Travel
• Set the kid’s up for the future

Money is the plane, the dream is the destination.