I ran across a video a while back of a guy mapping out a funnel.
He had what looked to be a million scribblings on a whiteboard and notes & steps scattered throughout the room.
The goal of the video was to tell me how awesome the funnel was & give me some tips on auto-pilot sales.
The effect it had?
I turned off the video about 2 minutes in.
My head hurt to even think about trying to learn, let alone apply the complexity he was showing me.
One of the the best internet sales guys in the world taught me something in a product I purchased.
Positive expectancy
He said, when your selling, you want your listeners to be saying to themselves,
‘this is easy, i can do that’
Confused buyers do not buy.
Positive expectancy can help you create more sales and it’s simple to do.
Just keep it simple.
Positive expectancy.