The Awareness Police

We all seem to have our own view of the way things, people and business should operate.

It can be tempting to run around sounding alarms & raising awareness for danger zones.

When someone is in a business, that’s different from yours, pointing out the flaws can seem like a shortcut for helping others see the light.

I’ve made this mistake myself.

Here’s what I’ve found.

In most cases, people will do what they’ve decided to do, regardless of how strong your argument to the contrary might be.

Additionally, beliefs and conclusions tend to be the children of our own creations, which is why we protect them like a mother might protect a child.

If someone insults your child, how likely are you to keep them in your life?

How likely are you to do business with them down the road?

Not very, right?

So while awareness policing might seem like a fun thing to do at the time, and can be very gratifying to the ego, it doesn’t seem to be a very good strategy for long term influence and future sales.

Instead, strive to shine your light without leaving anyone in the shadows.

💫

PS – Special thanks to my friend and mastermind partner, Rob Skinner for the phrase “awareness police.”