Before I found _________ my life was _________________ (boo).
Then ___________ came into my life and _______________ (YAY!).
Products, companies, churches, principles, books, people, formulas can all be the thing in the story that inspires the change.
Here are 2 things to be clear on with testimonials…
- What's the change you want to help them make?
- What's the x factor that can come into their life and help them make that change?
If you're building the You Inc business model, then one of the best things you can do is be the one who can inspire change and then help others believe that about you too.
Don't market yourself as a solutions provider, be a solutions provider.
Then, collect honest, heartfelt and sincere testimonials you can use to help others know that you can help them too.
The best testimonials touch the heart, inspire the soul and build belief in the viewer that better things are waiting for them too.
Here are some examples. (notice how the first video really inspires you to feel like change is possible and it's within your grasp)
If your viewer says…
- I want that and
- Maybe I can do it too and
- Maybe _______ can help me get there
BINGO!
You've hit the jackpot with your testimonial!