The Lifestyle Business

I listened to an interview with a successful venture capitalist a while back.

This guy who was famous for investing in various companies, said something interesting.

One of the first things they want to know about a company…

• Is it a growth company or a lifestyle company?

Of course, as an investor, you’d want your money to go to the owners who were intent on conquering the world.

That makes sense.

But isn’t it interesting that another kind of business is available?

The purpose of a lifestyle business is to provide the type of lifestyle and income that the owner wants, period.

We often hear things like, “If you’re not growing your dying.” or “Be obsessed or be average.”

We judge ourselves & others by rank & leaderboard status.

Who makes these rules?

And, do we even have to play by them ?