Tricks Vs. Trust

In my spam box lie many an email from top earning online marketers.

The subject lines are clever and the words of the content carefully crafted to trickily “get the click.”

Every single email screams the same message,

“click my link.”

The thing is, had the email providers not classified these messages as spam and auto unsubscribed me, I’m sure I would have exited myself, long ago.

Tricks or trust?

The choice is ours.

It seems that tricks can be profitable in the sprint,

…but maybe trust can be more profitable over long haul.