Paul Hutchings
Paul Hutchings

Passing The Spam Test

June 28, 2018 by Paul Hutchings

Email services today are very diligent in spam blocking. The intention for this is good but the problem is, many words we might want to use will be flagged for spam. My autoresponder will give me a warning if I have I have any words in my email that could be flagged. It’s important to …

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Character vs. Reputation

June 27, 2018 by Paul Hutchings

According to Napoleon Hill, “Reputation is that which people think you are, reputation is that which you are.” Of course, the 2 are related, but they are not one in the same. Good character can lead to a good reputation but in our day of Public Relations, Marketing and spin, it’s quite possible to have …

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Most People

June 26, 2018 by Paul Hutchings

I was reading a little book on influential communication the other week. It’s called “Exactly What To Say” and it’s by Phil M Jones (in case you’re curious). He shared a great closing tip. When you get to the point where you know your prospect likes what they see and are now just looking for …

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Just One

June 25, 2018 by Paul Hutchings

A week or so a go, my friend Joseph said, “Every day there’s at least 1 idea that crossed your path that’s worth sharing.” I added, “And if not, something is wrong.” Creating valuable content is simply a matter of finding 1 useful nugget throughout your day that could help someone in your audience. …

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Numbers In Headlines

June 24, 2018 by Paul Hutchings

Sure you could just say “How To _______ ” (insert benefit). But why not add another little digit like “2 Strategies For _________” (insert benefit)? Doesn’t that extra little digit make you wonder what exactly those 2 strategies are? Numbers in headlines just might be a simple way to build a bit more curiosity in …

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2 Step Video Intro Formula

June 23, 2018 by Paul Hutchings

Have you ever thought about creating videos to attract more leads & build relationships with your prospects so you can make more sales? Would you like to know a simple way of getting more people to watch those videos so you can achieve these goals? If so, this post is for you. I learned from …

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It’s Just A Blog

June 21, 2018 by Paul Hutchings

Yesterday as I was re-watching the replay of our round robin mastermind on blogging and reflecting on mistakes I’ve made in the past – I remembered 1 I didn’t mention on the webinar. Taking myself & my work way too seriously. At the end of the day, it’s just a blog. That doesn’t mean it won’t have …

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Eyes To See

June 20, 2018 by Paul Hutchings

This morning I heard a GREAT thought from Bill Moist on our daily mastermind. He shared a distinction that I thought was so insightful from Robert Kiyosaki. Here it is. “Investments aren’t risky, investors are.” Of course, bad investments can be risky but great investors typically don’t make bad investments do they? That’s because the skill …

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A Truckload Of Hammers

June 19, 2018 by Paul Hutchings

You see your neighbor pull in their driveway with a dump truck filled so full of hammers, some of them are spilling off to the side. What do you think about this? ‘Slightly odd‘ you might say. ‘Evil?’ – probably not. ‘My neighbor must be a crook.’ – unlikely. Swap out the hammers for stacks …

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The Most Powerful Form of Influence

June 18, 2018 by Paul Hutchings

Do you have a desire to influence others in a positive way? Have you ever wondered what you could do or say to make this happen in the most effective way? Over the last few weeks, I’ve been striving to influence my kid’s to be disciplined. We’ve come up with tracking charts & incentives… I’ve …

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