Entice & Takeaway
One of my first home business mentors taught me a powerful lesson. He said “When you’re fishing and a fish goes for the bait, if you pull the bait away just a little, the fish will want it even more.” When I was endeavoring to persuade my beautiful wife to marry me, I told her, …
Read moreThe Right Ones
Better than a slew of the wrong friends, are a few of the right ones. Better than thousands of subscribers, are a few of the right ones who open, read and apply. Better than hundreds of likes, comments & shares through debate & discouragement, … are a few of the right posts that touch hearts …
Read morePros & Cons
It seems that nearly every strategy for growing your business brings with it a unique set of both pros and cons. The upside of buying leads is, it’s fast & easy. The downside? It doesn’t seem to work that well. Shortcuts are always easier, but they never seem to work as well as taking the …
Read moreThe Awareness Police
We all seem to have our own view of the way things, people and business should operate. It can be tempting to run around sounding alarms & raising awareness for danger zones. When someone is in a business, that’s different from yours, pointing out the flaws can seem like a shortcut for helping others see …
Read moreCommunication for Leaders
It seems we need both repetition and originality in our message. Repetition builds culture, as consistency builds trust. Additionally, just as no one is inventing new antiques, it’s not likely anyone is coming along with new principles or laws of success. This seems to makes repetition a necessity. All this in consideration, if you say …
Read moreTech Without Touch
I’m told that by the year 2030, will exist a robot with an IQ of 10,000. Proponents of artificial intelligence prophesy of the ‘singularity’, …a moment machine intelligence will surpass human intelligence. Can they make a heart or soul to go along with those brains? In today’s hyperlinked world, automation – …
Read moreThe Message in The Molasses
The other night my son Kayden and I read about a true story from 1919. Back in those days, molasses was being converted into alchohol and used as a key ingredient for bombs in World War I. 1 company constructed a massive steel container in a small Boston town and filled it with molasses. Almost …
Read moreOn User Experience
I was recently on a website that offered to give me something. The offer was appealing so I opted in, only to discover that a purchase was required to get the thing that was offered. I logged into my email inbox to see not 1, but 3 different emails from this website. I opened 1, …
Read moreThe Mark of Good Business
Although there are many ancillary purposes and benefits to business, the primary mark persists like an eternal constant. To serve customers. In network marketing & similar types of home businesses, this can easily get lost in the noise. Maybe this can be partially justified with the argument that some of our “customers” come to us with …
Read moreFeedback vs. Impact
As you’re bringing your products & services to market, it can be tempting to look at all the wrong data to gauge your impact. “If I’m making money, I’m having a positive impact”, says the idealist entrepreneur. Bernie Madoff pulled in a cool 18 billion with the largest financial fraud in US History. This financial windfall …
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