Category: Sales
Marketing
Marketing changed my life. It’s when I made the shift from asking just friends & family, to effectively asking ‘strangers’ to buy by products & join my business. For me, a big part of the shift was turning those strangers into friends through the marketing process. But what is marketing anyway? 2 of the best …
Read moreT.O.M.A
Top Of Mind Awareness T.O.M.A Long content, short content. Great content, average content. What can beat them all? Consistent content. The power of the drip. The power of staying in front of your audience. Day by day. Email by email. Post by post. Small but powerful, like a drop of water boring a crevice into …
Read moreMarketing Spam
The same message, plastered everywhere. Parrot syndrome. Everyone repeating the same thing, over and over again in the marketplace. It creates a phenomena called ‘ad blindness’, which means people begin to become blind to the message because they’ve seen it before so many times. The solution? Be different, be unique, be yourself. Find your own …
Read moreBad Logic
Yesterday I saw person A endeavoring to refute statements put forth by person B by insulting person B, rather than addressing the substance of what person B had asserted. And many fell for it. It happens all the time. Bad logic. If a liar tells the truth, the truth does not become a lie. In the case …
Read moreThe Soul Intention
Have you ever had that friend, who connects with you every so often, that when they do, you know the real reason their connecting is to sell you on their latest venture? Or how about that book, that on every other page has a pitch for an event, or some thread of hidden agenda that …
Read moreMore on Income Shots
I woke up this morning still reflecting on yesterday’s post. A few more thoughts… A while back I met a ‘leader’ in a Facebook chat. We had never spoken or connected personally before. Here’s what my brain remembers a bout the conversation. Me: “Hey _____, so nice to meet you. I’m looking forward to getting to know you better. ” …
Read moreThe Weakest Form of Influence
The other day a friend asked on Facebook, “What’s your take on income screen shots?” No doubt, establishing credibility (showing your audience you can do that which they want you to teach them how to do), can be helpful. Income screenshots are 1 of the ways to do this, there are others. Here’s the thing …
Read moreFree Traffic
Spark a fire, inspire a change, teach a concept. If you flip the switch for your audience, they’ll share you with others. A successful friend of mine has a saying.. “Share something worthwhile.” If it’s worthwhile, people will share. Quality turns into quantity. Free traffic.
Read moreEinstein on Communication
When you insult the message, you insult the messenger. I have been guilty of putting down things I was not ‘up’ on in the past and then I realized that every time I did this, I was turning people away from my ability to influence them for good both now and in the future. …
Read moreFacebook Vs. Blogging
A team member asked me yesterday, “Should I get a blog or should I just post and send people to my content on Facebook?” If Facebook and your blog got in a fight, your blog would get a KO in the first round. Here’s why. It’s your platform. Mark Zuckerberg can never take it away …
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