Category: Sales
The Thing With Big Claims
Have you ever heard someone make some fantastic claim and heard yourself say deep inside… “Really?” Or maybe even ‘yeah right!?’ The thing with big claims is – they’re usually not as believable as smaller one’s. If you want people to trust you, you’ve got a couple options here. First, if you ever make a …
Read moreAttraction Marketing
In home business, especially online, attraction marketing is a word that’s often tossed around and in many cases, very misunderstood. The phrase originally came from Dan Kennedy, a direct response marketing expert. Mike Dillard studied from Mr. Kennedy and introduced the term to the network marketing profession via his popular ebook, Magnetic Sponsoring. The idea …
Read morePossibility Words & Influential Communication
Before trust is established, a surefire strategy for chasing people away is to be too forceful in your language. There are times when people like to be told what to do, but if you do this too soon, it can have a repelling affect. Can you remember a time when someone you didn’t want to …
Read moreAds & Automation
Ads & automation can be great amplifiers, but they’re terrible replacements. People run into problems when they look to ads, tools & automation as a replacement for skills & work. Why automate or increase exposure to something that’s not working? First, learn & refine a set of skills through effort. Then, when you and your …
Read moreThe Problem With Upsells
You’re in the drive through line at a fast food restaurant, you place your order & a digital voice comes through the machine asking, “Would you like a cookie with that?” You say yes, or no, move on with your order & probably come back to visit the restaurant again another day. When done right, …
Read moreHow To Blog
I used to think blogging was hard. Now I know, it’s easy. First, understand why. Second, remember they can be short. Third, realize you don’t have to be Shakespeare. Let me ask you a question. Throughout your entire day, was there just 1 thing you experienced that another human being could get value from? Something …
Read moreThe Wrong Metrics
Yesterday I had 1 person comment on a blog post. I had zero facebook likes or comments. I sponsored 2 customers. In business, it’s easy to spend time on things that seem to matter. Maybe better to focus on the one’s that actually do.
Read more3 Magic Words
I recently learned in The Marketing Seminar, with Seth Godin, that marketing is change. When I decided to buy my first online marketing training product back in 2009, I was sitting on the floor of a tiny bedroom with brown carpet and brown paneled walls, in a 1984 single wide trailer-house. I remember the moment …
Read morePeople Hate To Be Sold
…but they love to buy. Guy walks into the electronics store looking for a new TV. The sales person comes up and asks, “Can I help you?” “Nope, just looking says the man.” Wait, what? That’s because, people love to buy, but hate to be sold. If you can create an environment in your marketing …
Read moreYou Inc.
If I took the time to tell you about every, Compensation plan change I’ve been through Customer killing product goof up I’ve witnessed Or income destroying decision that’s been made by company leadership over the years This would not be a brief post. One way I’ve chosen to insulate myself from some of these negative …
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