Category: Sales
Gaining Trust
In a world where someone is trying to get inside your wallet every where you turn, it can be difficult to stand out and gain trust. Here’s a simple idea that can help. Sell less, serve more. If people feel that your sincere agenda is to help them, they’ll know the things you’re selling are …
Read moreGood Marketing
Seth Godin wrote in his blog post today that entrepreneurship is about, ‘Solving problems in a way you can be proud of.’ It helped me to remember some key insights. First a key question, Which problems, specifically are you attempting to solve with your product or service? There are lots of problems in the world …
Read moreIt’s A Cash Cow
Have you ever wondered why, often, you’ll see top earners in home business transition to selling training & information. Some even move their full time efforts and begin to focus 100% on this type of venture. Someone told me that in one giant legacy network marketing company, the lion share of the profits were being …
Read moreIdeal Prospect Avatar
I recently interviewed a great friend who’s also a top earner in his network marketing company. As he was laying out his recruiting process, the first thing he did was talk about how important it is to create your ideal prospect avatar. Who exactly, are you looking to serve and work with? It caused me …
Read moreA Profitable Facebook Ad
Last year I invested thousands of dollars in FB ads and didn’t come anywhere close to recouping my cash outlay. This last month I’ve been running a simple ad with a $5 per day budget that has produced 51 new leads, 3 new customer enrollments, and commissions in excess of my ad cost. WAHOOO! You …
Read moreFeatures Vs. Benefits
A feature describes what a product or service is. A benefit describes what it does. Customers usually don’t buy it for what it is. They buy for what it does. I saw a great example of this on a battery commercial the other day. Picture A: A man on a plan was shown with headphones …
Read moreLimits of Leverage
Leverage: Using something small, like a lever, to achieve a big result, like moving a huge stone. Marketing & technology are 2 ways to leverage your time and message to reach more people and get things done faster. But there are limits. Famed copywriting legend Dan Kennedy was once asked, “Mr. Kennedy, in all your …
Read moreOnline Closing Tips
After your prospect has seen the video and expressed interest in what they saw, my favorite thing to say next is… “Great, do you have any other questions or are you ready to get started?” There’s that handy exclusive or language pattern again. 🙂 If they say “I’m ready to get started”, the next best …
Read morePositive Expectancy
I ran across a video a while back of a guy mapping out a funnel. He had what looked to be a million scribblings on a whiteboard and notes & steps scattered throughout the room. The goal of the video was to tell me how awesome the funnel was & give me some tips on …
Read moreGoodbye Valued Subscriber
If you’re building an email list so you can share your most treasured nuggets of wisdom, Impact lives, and yes of course, recruit & make sales, You’ll notice that no matter how great your value is, people will still unsubscribe. This has affected me in 2 different ways over the years. First, it used to …
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