Category: Sales
4 Free Resources (3 New)
If you’ve been following me for a while – you might know that I am a freedom crusader. A freedom crusader is someone who decides that financial freedom is a goal worth striving for. It’s deciding to embark on an epic journey, like the prince who ventures off to rescue the princess from the dragon …
Read moreThe Best Testimonials
Before I found _________ my life was _________________ (boo). Then ___________ came into my life and _______________ (YAY!). Products, companies, churches, principles, books, people, formulas can all be the thing in the story that inspires the change. Here are 2 things to be clear on with testimonials… What's the change you want to help them …
Read moreWhy They Don’t Buy
Frank Kern wrote in his book, 'Convert, The Simple Little Formula That Sold 70 Million Dollars Worth of Products & Services Online' that there are only 2 reasons people don't buy from you. 1. They don't want what you're selling 2. They don't trust you As far as #1 goes, the best solution I've found …
Read moreAuthority Marketing
Put a "Dr." in front of a person's name, give them a white coat & all of a sudden most people will believe anything they say. Strange but true. One way to employ this principle in marketing, is to show proof of results like I mentioned on this post, the other day. Another, is to …
Read moreTrust But Verify
In home business, it seems. people throw ridiculous claims around all over the place. What effect do you think that has on prospects? Here's what it does to me. When I hear someone make a claim, especially someone I don't know, I wonder if it's true or not. Sometimes I even say to myself, 'yeah …
Read moreLead Gen Simplified
Online lead generation is really easy to complicate. When I got started generating leads back in 2009 I had no advanced funnel training. I had excitement about what I was sharing and a few basic ideas. With those 2 things – I was able to win. Here are the basics. 1. Have a capture page that …
Read moreStart Where You Stand
Last night Robert Lawrence, a freedom crusader in our community, asked on our weekly Academy coaching session, "What do I do if I don't have great pictures and content to make myself look awesome on my marketing pages?" He got some great feedback from some of our coaches including the following. "Start where you stand and …
Read more3 Awesome Newsletters
When I caught a glimpse of how important concentration was, I decided to purge my email inbox and unsubscribe from nearly all marketers and senders of email. This was a great exercise and I love how clean my inbox is today. I still get emails from a precious few that I value & appreciate. Here …
Read moreYour Story Is For
Recently I’ve invested some time updating the ‘about me‘ section on my blog. It’s caused me to reflect a lot on my story, which for some reason I’ve found myself hesitant to share at times in the past. Yesterday while mowing the lawn a flash of insight came into my mind. “First, your story is …
Read moreFake Scarcity
Urgency and Scarcity are both powerful triggers for enticing someone to make a decision. Urgency is when something is time sensitive and scarcity is when there is a limited quantity available. I’ve used them both at various times and have seen great results with them. I’ve also seen when they can have the unintended effect …
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