How to use words in ways that attract more leads, sales, customers and long term business partners.
Have you ever heard someone make some fantastic claim and heard yourself say deep inside…
“Really?”
Or maybe even ‘yeah right!?’
The thing with big claims is – they’re usually not as believable as smaller one’s.
If you want people to trust you, you’ve got a couple options here.
Before trust is established, a surefire strategy for chasing people away is to be too forceful in your language.
There are times when people like to be told what to do, but if you do this too soon, it can have a repelling affect.
Can you remember a time when someone you didn’t want to take advice from said things like,
“Laughter is the shortest distance between 2 people.”
BWA HA HA HA HA.
Seriously though.
I was talking to a friend a couple weeks ago who later became a customer & business partner.
I found out she lived in Kansas.
Endeavoring to display my vast geographic knowledge I intelligently asked her..