Consistant Content

The sun rises & shines every day. It spreads warmth, life & light across the globe. It always gives. The conscious ones are grateful for it’s consistency. The bond of trust it builds through the simple act of showing up, is irresistible. You can be like that with your content. You can be like that with …

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Residual Value

The key to building a real residual income seems to be the same key to building a real residual, Blog readership Newsletter subscriber-ship Podcast audience Social media following Residual Value Without residual value, why would they continue to read, listen or pay? Once again here too, the long cut turns out to be the shortcut …

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Tricks Vs. Trust

In my spam box lie many an email from top earning online marketers. The subject lines are clever and the words of the content carefully crafted to trickily “get the click.” Every single email screams the same message, “click my link.” The thing is, had the email providers not classified these messages as spam and …

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The Right Ones

Better than a slew of the wrong friends, are a few of the right ones. Better than thousands of subscribers, are a few of the right ones who open, read and apply. Better than hundreds of likes, comments & shares through debate & discouragement, … are a few of the right posts that touch hearts …

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The Awareness Police

We all seem to have our own view of the way things, people and business should operate. It can be tempting to run around sounding alarms & raising awareness for danger zones. When someone is in a business, that’s different from yours, pointing out the flaws can seem like a shortcut for helping others see …

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Communication for Leaders

It seems we need both repetition and originality in our message. Repetition builds culture, as consistency builds trust. Additionally, just as no one is inventing new antiques, it’s not likely anyone is coming along with new principles or laws of success. This seems to makes repetition a necessity. All this in consideration, if you say …

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Defining Authenticity in Home Business

‘Authenticity‘ is a buzzword we all seem to throw around as an ideal to aspire to, but what the heck is it? Voltaire said, “If you wish to converse with me, define your terms.” Some say ‘authenticity is to just be what you are, period.’ The problem with this definition is that it doesn’t take …

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