How to use words in ways that attract more leads, sales, customers and long term business partners.
I wrote a post a while back called ‘inspiration vs. Degradation’ and the point was – to strive to speak to the good, not the bad. And then another on Einsteins communication strategy where I said, ‘The sun does not insult, make fun of, or otherwise trash talk the darkness, it just shines and the …
Have you ever heard someone make some fantastic claim and heard yourself say deep inside… “Really?” Or maybe even ‘yeah right!?’ The thing with big claims is – they’re usually not as believable as smaller one’s. If you want people to trust you, you’ve got a couple options here. First, if you ever make a …
Before trust is established, a surefire strategy for chasing people away is to be too forceful in your language. There are times when people like to be told what to do, but if you do this too soon, it can have a repelling affect. Can you remember a time when someone you didn’t want to …
“Laughter is the shortest distance between 2 people.” BWA HA HA HA HA. Seriously though. I was talking to a friend a couple weeks ago who later became a customer & business partner. I found out she lived in Kansas. Endeavoring to display my vast geographic knowledge I intelligently asked her.. “Do you live near …
Oh you have kid’s? Me too! Oh you like real estate investing? Me too! Oh you were in that company? Me too! The Goal: You want the other person to say “He/she is like me.” We have this in common. We are the same. Imagine sitting across the table from someone. You see the view …
I once learned from a multi million dollar earner in the home business space of something called “The Invisible Bank Account.” He said the amount of dollars you have in your physical bank is directly related to the amount of goodwill you’ve deposited in your invisible bank. Goodwill: Friendly, helpful or cooperative feelings or attitude towards …
Listening – for some reason, when someone opens up and shares, and you listen while expressing sincere interest in them and their message – rapport is established. I remember one time being at an event and someone came up to talk to me. This person had followed me online for a while and was so …
Once upon a time a Buddhist & a Christian met on a path in the woods. They told each other their struggles & here’s what happened. The Buddhist told the Christian, “In meditation, you will find Nirvana.” The Christian told the Buddhist, “God will answer your prayers.” Each said in his own mind “That’s nice” …
I recently learned in The Marketing Seminar, with Seth Godin, that marketing is change. When I decided to buy my first online marketing training product back in 2009, I was sitting on the floor of a tiny bedroom with brown carpet and brown paneled walls, in a 1984 single wide trailer-house. I remember the moment …
The other day I was talking with a friend and she told me of an experience she was having in life. I said confidently, “Yes, I think I know exactly what you’re talking about.” I then related what I thought was a similar experience from my life and then asked, “Is that what you meant?” …