How to use words in ways that attract more leads, sales, customers and long term business partners.
Having a view you can keep to yourself is 1 sign of maturity. A strange fact about human nature is that most people would prefer to hear a lie that supports their existing beliefs and decisions, than hear a truth that is contrary. This means that even when people ask for your opinion, unless they …
How can you stand out in a world that shouts? One way, is to be the one who whispers. Whispers the wisdom. Whispers the goodness. Whispers the light. Inspiration -> In spirit. Be that one. Allow the divine to speak through you. Allow the infinite light to shine through you. The divine whisper. You can hear …
Top Of Mind Awareness T.O.M.A Long content, short content. Great content, average content. What can beat them all? Consistent content. The power of the drip. The power of staying in front of your audience. Day by day. Email by email. Post by post. Small but powerful, like a drop of water boring a crevice into …
The same message, plastered everywhere. Parrot syndrome. Everyone repeating the same thing, over and over again in the marketplace. It creates a phenomena called ‘ad blindness’, which means people begin to become blind to the message because they’ve seen it before so many times. The solution? Be different, be unique, be yourself. Find your own …
Yesterday I saw person A endeavoring to refute statements put forth by person B by insulting person B, rather than addressing the substance of what person B had asserted. And many fell for it. It happens all the time. Bad logic. If a liar tells the truth, the truth does not become a lie. In the case …
Have you ever had that friend, who connects with you every so often, that when they do, you know the real reason their connecting is to sell you on their latest venture? Or how about that book, that on every other page has a pitch for an event, or some thread of hidden agenda that …
When you insult the message, you insult the messenger. I have been guilty of putting down things I was not ‘up’ on in the past and then I realized that every time I did this, I was turning people away from my ability to influence them for good both now and in the future. …
The sun rises & shines every day. It spreads warmth, life & light across the globe. It always gives. The conscious ones are grateful for it’s consistency. The bond of trust it builds through the simple act of showing up, is irresistible. You can be like that with your content. You can be like that with …
The key to building a real residual income seems to be the same key to building a real residual, Blog readership Newsletter subscriber-ship Podcast audience Social media following Residual Value Without residual value, why would they continue to read, listen or pay? Once again here too, the long cut turns out to be the shortcut …
In my spam box lie many an email from top earning online marketers. The subject lines are clever and the words of the content carefully crafted to trickily “get the click.” Every single email screams the same message, “click my link.” The thing is, had the email providers not classified these messages as spam and …