The Plane Vs. The Destination

‘People don’t care about the plane, they care about the destination.’

I listened to a podcast interview with a gal who’s sold over 40 million dollars online.

She said when you’re structuring your offer, (Or selling something) it’s important to remember to spend 90% of your time talking about the result the client will receive, and only 10% of the time on how you’re going to help them receive it. read more

Sell Less, Make More?

Last week I watched a video training from a guy I’ll call the most famous internet marketer, you’ve probably never heard of.

(Or maybe you have).

Mr. Rich Schefren has coached some of the biggest names in online marketing, including the President of the internet himself, Frank Kern.

In this video, I picked up several golden nuggets, one of them was this realization. read more