Tips on gathering customers, distributors, reps, affiliate partners, upselling, retention and consistent predictable sales for long term success in home business / direct sales.
Last year I invested thousands of dollars in FB ads and didn’t come anywhere close to recouping my cash outlay.
This last month I’ve been running a simple ad with a $5 per day budget that has produced 51 new leads, 3 new customer enrollments, and commissions in excess of my ad cost.
WAHOOO!
A feature describes what a product or service is.
A benefit describes what it does.
Customers usually don’t buy it for what it is.
They buy for what it does.
I saw a great example of this on a battery commercial the other day.
Picture A: A man on a plan was shown with headphones on his head, peacefully enjoying his flight.
Leverage: Using something small, like a lever, to achieve a big result, like moving a huge stone.
Marketing & technology are 2 ways to leverage your time and message to reach more people and get things done faster.
But there are limits.
Famed copywriting legend Dan Kennedy was once asked,
“Mr. Kennedy, in all your vast experience with marketing, what is one of the greatest lessons you’ve learned?”