Entice & Takeaway

One of my first home business mentors taught me a powerful lesson.

He said “When you’re fishing and a fish goes for the bait, if you pull the bait away just a little,  the fish will want it even more.”

When I was endeavoring to persuade my beautiful wife to marry me, I told her,

“If you say no, of course I’ll be heartbroken but eventually, I’ll get over it and everything will be fine.” read more

Pros & Cons

It seems that nearly every strategy for growing your business brings with it a unique set of both pros and cons.

The upside of buying leads is, it’s fast & easy.

The downside?

It doesn’t seem to work that well.

Shortcuts are always easier, but they never seem to work as well as taking the longer more worthwhile route. read more