Tips on gathering customers, distributors, reps, affiliate partners, upselling, retention and consistent predictable sales for long term success in home business / direct sales.
Have you ever wondered why, often, you’ll see top earners in home business transition to selling training & information. Some even move their full time efforts and begin to focus 100% on this type of venture. Someone told me that in one giant legacy network marketing company, the lion share of the profits were being …
I recently interviewed a great friend who’s also a top earner in his network marketing company. As he was laying out his recruiting process, the first thing he did was talk about how important it is to create your ideal prospect avatar. Who exactly, are you looking to serve and work with? It caused me …
Last year I invested thousands of dollars in FB ads and didn’t come anywhere close to recouping my cash outlay. This last month I’ve been running a simple ad with a $5 per day budget that has produced 51 new leads, 3 new customer enrollments, and commissions in excess of my ad cost. WAHOOO! You …
A feature describes what a product or service is. A benefit describes what it does. Customers usually don’t buy it for what it is. They buy for what it does. I saw a great example of this on a battery commercial the other day. Picture A: A man on a plan was shown with headphones …
Leverage: Using something small, like a lever, to achieve a big result, like moving a huge stone. Marketing & technology are 2 ways to leverage your time and message to reach more people and get things done faster. But there are limits. Famed copywriting legend Dan Kennedy was once asked, “Mr. Kennedy, in all your …
After your prospect has seen the video and expressed interest in what they saw, my favorite thing to say next is… “Great, do you have any other questions or are you ready to get started?” There’s that handy exclusive or language pattern again. 🙂 If they say “I’m ready to get started”, the next best …
I ran across a video a while back of a guy mapping out a funnel. He had what looked to be a million scribblings on a whiteboard and notes & steps scattered throughout the room. The goal of the video was to tell me how awesome the funnel was & give me some tips on …
If you’re building an email list so you can share your most treasured nuggets of wisdom, Impact lives, and yes of course, recruit & make sales, You’ll notice that no matter how great your value is, people will still unsubscribe. This has affected me in 2 different ways over the years. First, it used to …
Have you ever heard someone make some fantastic claim and heard yourself say deep inside… “Really?” Or maybe even ‘yeah right!?’ The thing with big claims is – they’re usually not as believable as smaller one’s. If you want people to trust you, you’ve got a couple options here. First, if you ever make a …
In home business, especially online, attraction marketing is a word that’s often tossed around and in many cases, very misunderstood. The phrase originally came from Dan Kennedy, a direct response marketing expert. Mike Dillard studied from Mr. Kennedy and introduced the term to the network marketing profession via his popular ebook, Magnetic Sponsoring. The idea …
Before trust is established, a surefire strategy for chasing people away is to be too forceful in your language. There are times when people like to be told what to do, but if you do this too soon, it can have a repelling affect. Can you remember a time when someone you didn’t want to …