I read a little book a month or so ago called,
“Convert : The Simple Little Formula That Sold 50 Million Worth Of Products & Services Online”
(awsome headline right?)
The book was written by well known online marketing guru Frank Kern.
In that book he mentioned something I thought was super interesting that all smart marketers might want to pay attention to.
He said the #1 fastest, and easiest way to earn more money with your marketing is…
Drum roll, please…
(What do you think it is?)
Raise capture page conversions?
Increase sales page conversions?
Change the colors on your page to get more sales?
Would it surprise you to know that it was none of those things?
In fact he said all of those things will give you tiny bumps in earnings compared to this one thing.
Wait for it…
- Figure out how to charge a higher price (so you can earn a higher commission) for the same work you’re already doing.
In home business – I like to call this The Law of The Measuring Cup.
If 1 sale pays you $2 and another pays you $100 and you’re selling a similarly priced product, which one will allow you to reach your income goals faster?
This is 1 reason we designed our compensation plan the way we did in our company.
We really want people to be able to step into freedom faster.
There is a sweet spot, however, and depending on your value system – you might not want to go overboard with this idea.
There’s also great argument to be made for The Golden Mean