Giving Kids Money

Yesterday I was sitting in my car with my 8 year old son, Kyson, and he asked me, “Dad, can I have this pile of change?” ‘Sure son, you can.’ Then I thought for a moment. When he grows up, he’s going to be responsible for providing for himself and his family and I want …

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It’s A Cash Cow

Have you ever wondered why, often, you’ll see top earners in home business transition to selling training & information. Some even move their full time efforts and begin to focus 100% on this type of venture. Someone told me that in one giant legacy network marketing company, the lion share of the profits were being …

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Ideal Prospect Avatar

I recently interviewed a great friend who’s also a top earner in his network marketing company. As he was laying out his recruiting process, the first thing he did was talk about how important it is to create your ideal prospect avatar. Who exactly, are you looking to serve and work with? It caused me …

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A Profitable Facebook Ad

Last year I invested thousands of dollars in FB ads and didn’t come anywhere close to recouping my cash outlay. This last month I’ve been running a simple ad with a $5 per day budget that has produced 51 new leads, 3 new customer enrollments, and commissions in excess of my ad cost. WAHOOO!  You …

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Prepping The Soil

A couple days ago I wrote about the power of vision. Napoleon Hill and most teachers who reference the skill of sculpting and shaping the unconscious mind talk about how the best times for this influence, are just before falling asleep in the evening and just upon arising in the morning. Maxwell Maltz, in his …

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Chinese Easter

I have a great friend named Sakshi who taught me an important lesson on spirituality. Sakshi is a Christian who lived in India as a monk and who now travels around doing different video documentaries on various faith traditions here on his vlog. He told me one time, “Paul, when I look at different belief …

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Where It All Starts

I’ll always remember my first experience of planting seeds into the soil of my soul that then blossomed into reality. Each night I would walk beneath the Idaho stars, proclaiming my vision and seeing in my minds eye, the income amounts I was attracting. Faith filled my heart, mind and soul and something magical seemed …

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Features Vs. Benefits

A feature describes what a product or service is. A benefit describes what it does. Customers usually don’t buy it for what it is. They buy for what it does. I saw a great example of this on a battery commercial the other day. Picture A: A man on a plan was shown with headphones …

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Limits of Leverage

Leverage: Using something small, like a lever, to achieve a big result, like moving a huge stone. Marketing & technology are 2 ways to leverage your time and message to reach more people and get things done faster. But there are limits. Famed copywriting legend Dan Kennedy was once asked, “Mr. Kennedy, in all your …

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Intelligence

I read a great definition of Intelligence in a book one time. The book was by Robert Kiyosaki and he was quoting his rich dad who said, “Intelligence is the ability to make finer distinctions.” Here’s an example. I wrote a post a while back about using possibility words for more influence with people you’re …

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