Seth Godin

Sheep Walking

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Yesterday when I picked my kid’s up from school, there was a line of cars that must have been half a mile long.

I pulled up to the rear and said to myself, “hmmmmmm”,

…at which point I pulled out and proceeded to drive around them all and moseyed all the way up to the very front of the school where there was an open parking space that wasn’t being used. read more

Marketing

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Marketing changed my life.

It’s when I made the shift from asking just friends & family, to effectively asking ‘strangers’ to buy by products & join my business.

For me, a big part of the shift was turning those strangers into friends through the marketing process.

But what is marketing anyway? read more