Diamonds And Dung

Many in America today claim that the founding fathers were all devout members of the Christian religion and confidently assert that America is a Christian county.

I used to believe this myself until I started reading a little about some of the founders and quickly realized it was a bit more complicated than that.

Take Thomas Jefferson, for example.

“He considered the teachings of Jesus as having “the most sublime and benevolent code of morals which has ever been offered to man,”[5] yet he held that the pure teachings of Jesus appeared to have been appropriated by some of Jesus’ early followers, resulting in a Bible that contained both “diamonds” of wisdom and the “dung” of ancient political agendas.[6]” –Wikipedia

He’s famous for creating what’s been called “The Jefferson Bible” which is a compilation of the moral teachings of Jesus minus all of the miracles.

After a bit more research, it seems to me that certainly, some of the founders were Christian and others might be more accurately described as Deists, or perhaps some combination of the 2.

Bottom line – assuming to know a thing – without actually adequately researching a thing – can lead to incorrect conclusions.

My very first mentor in network marketing told me that the word ‘assume’ literally means to make an ass out of u and me. 

He told me it’s human nature to jump to conclusions and that when we jump to a conclusion, most of the time we’re wrong.

One way to use this knowledge to your advantage when giving invitations is to make sure you only share enough to make someone curious to look – and not enough to where they feel like they know what you’re inviting them to look at (because this can lead them to a false conclusion).

It’s also easy to assume we know what our prospects and or/target market wants but until we actually ask and listen – there’s a great chance we’ll be be wrong.

Earlier today I was talking with a great guy named Timothy who told me he wants to earn enough money to quit his job.

As I continued to listen – he told me about his son who’s in his early 20’s and also entrepreneurial minded and how what Timothy really wants is to be successful to show his son that all of this home business stuff actually works.

Interesting right?

When you know what someone wants – it’s infinitely easier to frame what you have to offer in a way that will be appealing to them.

But you’ll never know if you assume.

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