Category: Sales
When Marketing Hurts Sales
I see some home business owners making facebook posts or doing lives and never bothering to check or respond to messages in their inbox. Here’s why that’s so weird to me. Over my last few months of home business activity, I’ve noticed something strange. The vast majority of my sales have come – not from …
Read moreA Billionaire’s Sales Secret
Yesterday I was watching an interview with the man, the myth, the legend – Mr. Elon Musk and he used a master marketing technique that made me want to buy his product. He was telling the interviewer how the Tesla model X can actually dance. It can play a symphony and actually dance to the music. …
Read moreCamping World’s Marketing Brilliance
This last Saturday, Corene, the kid’s I headed to a local museum for national museum day. It was pretty cool. We got to play dress-up… and even learn a few things for example – did you know that science fiction writer HG Wells predicted many of today’s technology like… The Internet Phones Email Television Genetic …
Read moreThrift-store Millionaire
Yesterday I was at the thrift store picking up some books with my kids. As we were checking out, my 6 year old Kashton, was paying for his purchases with this credit card style gift card he’d won in a coloring contest. The lady cashier thought it was so cool that he was coming up …
Read moreLesson From A Master Marketer
Don’t be afraid to Be Different. I recently learned from master marketer Rich Schefren that “different” is better than “better” because “better” can be very hard to communicate. “Different” is easy to communicate and easy for your market to remember. But it’s not just different we’re after. It’s different in a way that’s beneficial to …
Read moreLimiters
A limiter is a sales strategy that limits the number of people who can take advantage of an offer with time or quantity. I used to be in an MLM company that would only let you join if you had a green ticket, and there was only 1 green ticket available through the first 3 weeks …
Read moreIt’s Bull Shi&*, Don’t Fall For It
I was listening to an audio the other day and the speaker expressed an idea I’ve heard tossed around from time to time in the marketing space. The idea is that you should have an ever increasing funnel with higher and higher packages for people to buy. Specifically, this speaker said – “If you don’t …
Read moreThe Plane Vs. The Destination
‘People don’t care about the plane, they care about the destination.’ I listened to a podcast interview with a gal who’s sold over 40 million dollars online. She said when you’re structuring your offer, (Or selling something) it’s important to remember to spend 90% of your time talking about the result the client will receive, …
Read moreBad Advice?
A few years ago I had a mentor tell me… “Your time is way too valuable to be helping people with things like setting up their capture page and putting together their lead magnet.” You may have heard this philosophy too. It basically says – your time is too valuable to help people with (fill …
Read moreSell Less, Make More?
Last week I watched a video training from a guy I’ll call the most famous internet marketer, you’ve probably never heard of. (Or maybe you have). Mr. Rich Schefren has coached some of the biggest names in online marketing, including the President of the internet himself, Frank Kern. In this video, I picked up several …
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