Tips on gathering customers, distributors, reps, affiliate partners, upselling, retention and consistent predictable sales for long term success in home business / direct sales.
Don’t be afraid to Be Different.
I recently learned from master marketer Rich Schefren that “different” is better than “better” because “better” can be very hard to communicate.
“Different” is easy to communicate and easy for your market to remember.
A limiter is a sales strategy that limits the number of people who can take advantage of an offer with time or quantity.
I used to be in an MLM company that would only let you join if you had a green ticket, and there was only 1 green ticket available through the first 3 weeks of the month.
Everyone else had to go on a waiting list.
I was listening to an audio the other day and the speaker expressed an idea I’ve heard tossed around from time to time in the marketing space.
The idea is that you should have an ever increasing funnel with higher and higher packages for people to buy.
Specifically, this speaker said – “If you don’t get people to a live event where you can sell them $25,000 to $50,000 packages, you’re leaving money on the table.